Coco Zurita knows what it’s like to fly. Not in the most conventional way however, he soars on his BMX bike competing and traveling around the world. Coco certainly knows how to GO. He started riding BMX bikes in 1998, when he quickly fell in love with the sport he knew that’s all he wanted to do. Waking up early before school to go ride, he was obsessed with learning and improving his skills on the bike. From there his professional career grew.
In 2010, Coco was named Athlete of the Year by Dew Tour. He would then continue his success to win the 2013 BMX World Championship by being the first rider to land a triple tail-whip on a vert ramp. He has also competed in over 11 X-Games, even winning a silver medal at one, and is showing no signs of slowing down.
Coco decided to give back to his community by successfully opening his own bike park in 2006 in Santiago Chile, where he and his friends teach classes for free and is open for anyone to come ride (@araucanopark). Aside from riding, Coco loves racing and working on cars, as well as photography and videography.
Set out to be the best version of himself he can be, Coco is continuing to improve himself and his skills day in and day out. What makes him a JLab Ambassador is his ability to always GO no matter what, he's driven and determined and knows how to have a good time while doing it. Make sure you follow his crazy adventures to see how he find's his GO on his Instagram, Twitter, or Facebook!
If you want to see more of Coco's skills, check out more of his videos here.